Audi Digital Summer Tour

Audi and FC Bayern Munich have been going on tour together in the USA and China since 2014 to delight soccer fans across the pond. Due to the global Corona pandemic, however, this year's tour could not be carried out as planned. That' s why they thought of something very special and have developed a serious alternative with the first Audi Digital Summer Tour. Find all highlights of the first Audi Digital Summer Tour here.

Digital autograph sessions and challenges, virtual workouts and meet and greets with fans: From July 25 to August 2, Audi and FC Bayern Munich surprised fans with innovative digital events and activities. For nine days, football enthusiasts were able to stay close to their team despite Corona. The new, digital experience not only reached fans in China and the USA, but also caused a sensation worldwide.

Digital autograph session

Digital autograph session

Personal autograph sessions with fans are unfortunately off limits these days. However, digital autograph sessions are a creative alternative and were one of the big highlights of this year's digital Summer Tour. The Audi Robograph proves that robots at Audi can do more than just build cars. It memorized the FC Bayerns Stars' signatures in Munich in no time at all and imitated them for Chinese fans at the Motor Show in Chengdu.

 

 

 

Carpool Q&A

Carpool Q&A

The commute to Säbener Strasse for practice can take a little longer for the FC Bayern team in Munich rush hour traffic. During the Audi Digital Summer Tour, however, players like Manuel Neuer, Niklas Süle, Alphonso Davies and others made good use of the time in the Audi e-tron for interesting discussions about life as a Bayern professional.

 

The Transfer of the Season

Home of Football 07/30/2020

The Transfer of the Season

Bayern Munich’s vehicle fleet is going electric. The legendary soccer club and its partner Audi announced the move in a tongue-in-cheek video about “transfer rumors,” featuring several of Bayern’s star players.

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Stay in shape with FC Bayern Munich

Stay in shape with FC Bayern Munich

A free fitness program for your living room with the stars of FC Bayern Munich. The Audi Digital Summer Tour makes it possible! Crunches with David Alaba, sit-ups with Thiago and of course Zumba with Alphonso "Phonzie" Davies. These workouts are worth it! Maybe you'll even work your way up to a career with FC Bayern Munich.

 

Young talent in the USA

Young talent in the USA

In the United States, Audi and FC Bayern Munich are also involved in soccer across the board. Major League Soccer (MLS) and the local Youth Academies, the nationwide MLS junior talent program, were the focus of the Summer Tour. Alphonso Davies, who is one of FC Bayern's core players, demonstrated how quickly you can go from a talented youngster to superstar. You can get an exciting insight into the young talent work in the MLS and "Phonzie's" very personal success story here.

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Tackling Progress

A photoshoot with a top car and top players! During the breaks, Manuel Neuer, Philippe Coutinho and Sven Ulreich let us into a few secrets. If you want to know what the players think about Thomas Müller, what impresses them about Joshua Kimmich, what their personal highlights with FC Bayern Munich are and what the club’s motto “Mia san mia” means to them, then don’t miss this exciting insight. Football isn’t the only topic of conversation however: the players also give their views on electric mobility and reveal what they are expecting from the Audi e-tron.

Challenging times require very special measures. No football club has ever had such an innovative and unique format before.

Hildegard Wortmann

Audi X FC Bayern

Audi X FC Bayern

The partnership between Audi and FC Bayern has lasted for 17 years. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class.

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Vorsprung durch Technik – on the streets and on the pitch

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